A prospect is a lead that has shown interest in your product or service by contacting you, signing up to your newsletter, creating an account with you, getting part of the way through your checkout process — so on. Basically, they have interacted with your website enough for you to be able to contact them back. The most effective way to convert a lead to a prospect is by offering something high value in return for an email address.
Target these prospects with a series of customer success stories, case studies, press snippets or perhaps a video incorporating these things. Be concise in your email, but always offer more information by clicking onto your website. Typically, this is in the form of a low-cost buy in; something affordable but with high value. Cart Abandonment Recovery A customer adds some products to their shopping cart but fails to checkout.
Send them a follow up email reminding them of the items in their cart. You may even want to sweeten the deal to get them over the line by offering a time sensitive discount. You can drill down further by only sending notifications for products similar to those a customer has already purchased, or that a prospect has already viewed. They emphasize social proof and they present it in a unique way. Every company wants to solve problems for their customers. They speak to customers on a very natural, real level. I think that adding pictures of real people might make the user experience even more personal.
People love seeing faces, especially in testimonials. In fact, according to one case analyzed in the Proven Sales Conversion Pack , adding real images to your website can improve subscription rates by Planscope helps you gain total control of your agency, get your team and clients on the same page, earn more contracts, and find out how you can create a better business.
Their site is quite straightforward. One of the things why Planscope works so well is because they require a credit card. There are no tire-kickers and people who sign up are highly qualified.
Nice and simple design is at the forefront here. They offer detailed testimonials as part of their social proof too.
4.1 Stages of a Conversion Funnel
These are real case studies of Harvest in action. These companies get some free publicity and help Harvest look better. While this is a solid funnel, I think Harvest could improve its pricing page. They have a great blog with high-quality content. Their sales funnel actually starts at their blog. This means most of their traffic is coming from inbound sources like Google. They have a clear call to action CTA at the bottom of their blog posts to drive customers into their email list.
They also link directly to their homepage except the pricing page at the top of every page.
What is a sales funnel?
The checkout page has light copy with an emphasis on social proof. The language is simple, no jargon.
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After you select your pricing plan, the final step is to add billing information. According to Neil Patel, Crazy Egg has consistently doubled its conversions and revenue year over year. Instead of bombarding the customer with information, Crazy Egg keeps the info light. Perfect Audience has tweaked its design somewhat since we last wrote.
Their pricing page is rather hidden, though. Overall, their design is pretty nice, they have good presence of social proof, and they even include case studies. But their pricing page is buried. You have to scroll down to the footer to get an idea of the prices.
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Customers are always wondering how much a service costs so Perfect Audience should be clearer about that. Grasshopper is a virtual phone system that helps small business owners to have a phone number for their company. This can be used on existing landlines or cell phones. Grasshopper has made some design changes, color combinations, and they tested other elements that actually improved its website.
They even cut down on their sales funnel so it converted better. Their product is easy to use. They continue to stick with a design that speaks to the simplicity of the product. They could still appeal to their audience better.
How to Setup Funnels in Facebook Ads Manager
Mixergy sells interviews and courses featuring top entrepreneurs. Their funnel starts right away with a CTA offering access to interviews in exchange for an email address. You can then add your information and get an email link for a video. Now that Mixergy has your contact information, they can message you and try to move you into their premium section. You get to the checkout form in just one click and a pop-up payment form is displayed.
There are areas of the site only members can access. If you try to opt in with the same information to get another video, they ask you to sign up again. As I said, that creates some friction. Andrew Warner is like the Napoleon Hill of our time.
He is excellent at interviewing entrepreneurs and helping them tell their stories in his interviews. The payment form still needs some touching up. Maybe adding security and credit card logos. The goal here is to attract quality prospects that have a good shot at converting to paying customers. For example, check out Impact Branding and Design, a company that helps businesses get more leads from their blogs:. This increases the likelihood that people who sign up would be the kind of people that Impact Branding and Design would want to convert to customers.
The reality is, good copy is a lot more important than people think. Ultimately, the messaging around a product is what gets customers to opt-in and eventually purchase. Organifi is another great example. They sell juices and supplements. Check out the copy on one of their product pages:. Copy like this is very enticing, and can help rapidly increase your signups both at the top of funnel, and every corresponding step. If the content on an ad looks and feels different from the content on the following landing page, customers will get confused.fimbphoboosmoles.ml
The 5-step Process for Turning Your Blog into a High-Conversion Funnel
Email marketing can have unbelievably high returns for a business — in fact, it brings higher ROI than any other marketing channel available. Check out Seamless , a food delivery company that sends emails to their busy customers to incentivize more of them to buy:. To acquire more leads, you might consider writing blog posts about how to hit your sales quota, sales call scripts, and so on.
But most businesses stop at this stage. The reality is, it costs FAR less to retain an existing customer than sell to a new one. And having a process in place to retain, nurture, and upsell your customers will help you grow revenues in a much smoother way. There are different ways you can do this.
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